Word of the Year?

I remember the first time I came across a title that sounded like “prize for the outlandish use of the English language,” the award was given to then USA president George “Dubya” Bush for his original word – “misunderestimated.”

He was closely followed by his defense secretary with the rather poetic “they are known knowns / known unknowns / unknown unknowns.” Learning does not end; it just cannot with such innovations. Interestingly, although sounding somewhat of a mouthful, Donald Rumsfield’s “poem” could actually be put to good use. Like evaluating a company’s strengths and weaknesses? Its opponents? What about personal friendships? I am thinking here of the common but repeated faults we make when it comes to the very important matters of trust. Accordingly, I have grown to like the unique stanza and to treasure its rare yet usable combination of words.